Brand psychology: the art and science of building strong brands
Auteur :
Busche, Laura
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032373720
Date de publication :
17 nov. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.