Selling the sacred: religion and marketing from crossfit to qanon
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032378411
Date de publication :
1 mars 2024
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.