Marketing and managing tourism destinations
Auteur :
Morrison, Alastair M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032380674
Date de publication :
31 juil. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
2380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).