Sustainable marketing of transformative heritage tourism
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032386683
Date de publication :
29 nov. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.