Innovation odyssey, the: lessons from an impossible project
Auteur :
Midler, Christophe / Alochet, Marc / De Charentenay, Christophe
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032387468
Date de publication :
21 avr. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.