Consumer behaviour and analytics
Auteur :
Smith, Andrew
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032388342
Date de publication :
8 nov. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.