Hispanic market power: america’s business growth engine
Auteur :
Mizrahi, Isaac
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032392318
Date de publication :
3 mai 2023
Dimensions :
22,9 x 15,2 cm
Poids :
353 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.