Entrepreneurial finance, crowdfunding, and language: from social to financial support
Auteur :
Capo, Francesca / Di Pietro, Francesca
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032394688
Date de publication :
2 août 2023
Dimensions :
22,9 x 15,2 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs’ social support and legitimation as well as access to external resources.