Sustainable energy branding: helping to save the planet
Auteur :
Larsen, Fridrik
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032396712
Date de publication :
27 févr. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As climate change has become one of the greatest challenges of our times, the world’s power companies are engaged in levels of industrial change that have never been experienced before. This book looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives.