Corporate branding in logistics and transportation: recent developments and emerging issues
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032412214
Date de publication :
5 mars 2024
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.