Relationship marketing in franchising and retailing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032427997
Date de publication :
9 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.