Reasserting the disney brand in the streaming era: a critical examination of disney+
Auteur :
Brookey, Robert Alan / Phillips, Jason / Pollard, Timothy
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032428673
Date de publication :
7 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.