Political marketing and the election of 2020
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032434735
Date de publication :
28 nov. 2024
Dimensions :
25,4 x 17,8 cm
Poids :
190 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. The chapters in this book were originally published in the Journal of Political Marketing.