Intercultural public relations: insights from the middle east
Auteur :
Avidar, Ruth / Dhanesh, Ganga S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032436715
Date de publication :
20 juil. 2026
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.