Sponsored editorial content in digital journalism
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032453552
Date de publication :
9 oct. 2024
Dimensions :
24,6 x 17,4 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.