Strategic writing: multimedia writing for public relations, advertising and more
Auteur :
Hendershot, Angie / Loewen, Lisa / Marsh, Charles / Short, Bonnie Poovey / Guth, David W.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032461052
Date de publication :
19 mars 2024
Dimensions :
25,4 x 17,8 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.