Strategic marketing planning: a step-by-step approach
Auteur :
Alsem, Karel Jan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032463834
Date de publication :
1 nov. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.