Expert guide to retail pricing, the: an analytics-based approach to maximise margins
Auteur :
Gange, Kiran
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032465326
Date de publication :
7 juil. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.