Social brand management in a post covid-19 era
Auteur :
Dias, PatrÃcia / Duarte, Alexandre
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032465739
Date de publication :
29 nov. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
160 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.