Strategic international marketing: strategy development and implementation
Auteur :
Solberg, Carl Arthur / Huse, HÃ¥vard
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032467733
Date de publication :
3 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.