Digital marketing: analyzing its transversal impact
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032471730
Date de publication :
12 juil. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
644 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.