Digital marketing: analyzing its transversal impact
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032471846
Date de publication :
21 mai 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.