Routledge companion to coopetition strategies
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032476056
Date de publication :
21 janv. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
1060 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This reference volume is the first to provide a comprensive international survey of co-opetition research. Organised thematically, and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing