Innovator’s imperative, the: rapid technology adoption for digital transformation
Auteur :
Andriole, Stephen J / Cox, Thomas / Khin, Kaung M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032476582
Date de publication :
21 janv. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on research conducted at Villanova University’s School of Business, the book describes technology adoption in the 21st century. It presents a technology adoption process driven by competitive fear, speed, and digital transformation. It is a process that is inexpensive, indiscriminate, and disconnected from adoption categories or bell curve