Rethinking innovation and design for emerging markets: inside the renault kwid project
Auteur :
Midler, Christophe / Jullien, Bernard / Lung, Yannick
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032476827
Date de publication :
21 janv. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
317 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-le