Routledge international handbook of consumer psychology

Éditeur :
Taylor & Francis Ltd
ISBN :
9781032477084
Date de publication :
21 janv. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
1520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.