Individuals in b2b marketing: sensemaking and action in context
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032482361
Date de publication :
26 déc. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.