Digital consumer management: understanding and managing consumer engagement in the digital environment
Auteur :
Mogaji, Emmanuel
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032486031
Date de publication :
31 oct. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.