Introduction to sport marketing
Auteur :
Smith, Aaron C.T. / Stavros, Constantino / Skinner, James / Geurin, Andrea N. / Burch, Lauren M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032489001
Date de publication :
29 mars 2024
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.