Strategic airline retailing and solutions: from offers to fulfillment to loyalty
Auteur :
Taneja, Nawal K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032495095
Date de publication :
7 nov. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
534 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a framework and tools to convert retailing concepts—from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.