Integrated advertising, promotion, and marketing: communicating in a digital world
Auteur :
Mishra, Anubhav / Vijay, Tata Sai
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032504070
Date de publication :
17 nov. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
653 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.