Loyalty management: driving engagement with loyalty programs and customer experience
Auteur :
Ziliani, Cristina / Ieva, Marco
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032510354
Date de publication :
6 janv. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.