Firm internationalization: intangible resources and development
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032536958
Date de publication :
18 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.