Country-of-origin effect in international business: strategic and consumer perspectives
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032537900
Date de publication :
30 janv. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.