Strategy and tactics of pricing, the: a guide to growing more profitably
Auteur :
Nagle, Thomas T. / Müller, Georg / Gruyaert, Evert
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032540726
Date de publication :
2 nov. 2023
Dimensions :
25,4 x 17,8 x 2,5 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.