Introducing social semiotics: theoretical principles and multimodal applications
Auteur :
Leeuwen, Theo van
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032541600
Date de publication :
10 mars 2027
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Introducing Social Semiotics explores multimodal communication, combining theory with analysis methods. Written by a founder of the field, this revised edition covers communication modes, semiotic technologies like AI and social media, with applications in education, design, and marketing studies.