Strategic alliance casebook, the: lessons from the leaders
Auteur :
Nevin, Mike
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032549033
Date de publication :
22 avr. 2027
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The business model of strategic alliances is now established as a viable and cost-effective alternative to either organic growth acquisitions or mergers. This book is an invaluable resource for any organisation considering or embarking on an alliance, or any alliance professional looking for practical guidance.