Sales management: a research overview
Auteur :
Le Meunier-FitzHugh, Kenneth / Sheahan, Kieran
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032555997
Date de publication :
29 nov. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.