Qualitative research in marketing and management: doing interpretive research projects
Auteur :
Hackley, Chris
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032557816
Date de publication :
17 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.