Virtual influencers: identity and digitality in the age of multiple realities
Auteur :
Miyake, Esperanza
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032559735
Date de publication :
26 déc. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book identifies the converging socio-cultural, economic and technological conditions that have shaped, informed and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture and AI, and digital technologies.