Influencer marketing: building brand communities and engagement
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032562247
Date de publication :
27 mai 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Influencers offer brands the ability to deliver the “right†communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.