Public relations planning: a practical guide for strategic communication
Auteur :
Vieira, Jr., Edward T. / Li, Yulong
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032565811
Date de publication :
10 juin 2024
Dimensions :
22,9 x 15,2 cm
Poids :
1220 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.