Digital consumer behavior
Auteur :
Sheth, Jagdish N. / Jain, Varsha
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032573700
Date de publication :
24 févr. 2026
Dimensions :
24,6 x 17,4 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.