Reputation management: the key to successful public relations, corporate communication and sustainable organizations
Auteur :
Doorley, John / Garcia, Helio Fred
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032577982
Date de publication :
7 avr. 2025
Dimensions :
25,4 x 17,8 cm
Poids :
830 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.