Marketing in developing nations: contemporary developments, cases and problems in africa, asia and the middle east
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032578477
Date de publication :
21 mai 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.