Fashion marketing and communications: theory and practice across the fashion industry
Auteur :
Mitterfellner, Olga
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032582344
Date de publication :
11 déc. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.