International marketing: strategy and theory
Auteur :
Onkvisit, Sak / Merz, Michael A. / Shaw, John J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032583662
Date de publication :
4 juin 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.