Advances in digital marketing in the era of artificial intelligence: case studies and data analysis for business problem solving
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032585123
Date de publication :
26 déc. 2025
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.