Persuasive message design
Auteur :
Harrington, Nancy Grant / Head, Katharine J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032588278
Date de publication :
30 mars 2026
Dimensions :
25,4 x 17,8 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.