Consumer culture in transition: aesthetic consumption in china's new middle class
Auteur :
Liu, Xi / Liu, Guilin / Xu, Gaoxiang
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032594347
Date de publication :
12 déc. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.